Developed by neuroscientists, Daily™ is a braincare supplement based in powdered oat milk (that’s just oats, by the way). Daily™ provides the brain with key nutrients that can be hard to get from diet alone. High-quality, clinically-studied ingredients are represented in safe and effective doses and formats – nothing trendy or unnecessary. By providing support at the source, Daily™ goes beyond addressing the symptoms of a neglected brain – such as fogginess, forgetfulness, and fatigue – and cares for the brain itself.

If you’re an adult who wants to take care of your brain, Daily™ is for you. Our mission is to demystify brain health and make braincare simple and effective for as many people as possible. That said, the average brain begins to atrophy around age 30, so we designed Daily™ with the midlife adult in mind. This is a period of life when braincare is essential.

Based in powdered oat milk (a.k.a. just oats), Daily™ blends well with hot and cold drinks – such as coffee, tea, and smoothies – and can also be added to foods once they’re ready to eat. Tinkering is encouraged! Try adding Daily™ to your oatmeal, sprinkling it atop your pancakes, or whisking it into a mug of matcha. Some people enjoy it simply added to hot water (#Dailytea). Play around with a few different preparations to find what works best for you. However you take it, we recommend trying Daily in the morning so you can observe how your body responds to it.

As its name suggests, Daily™ is intended for everyday use. Each resealable pouch contains a month’s supply (31 servings) and comes with a portioned measuring scoop. Why every day? Like a morning walk or a good night’s sleep, providing your brain with key nutrients works best as a daily practice. Daily™ makes it simple to ensure your brain is getting nutrients it needs to stay healthy.

Daily™ is intended to be added to drinks or food, so we designed it to be as flavorless as possible. It’s likely you won’t notice it at all, but those of us with more sensitive palates (hello, supertasters) might pick up slightly earthy or botanical notes.

In a clinical study using Daily™’s formulation, participants found support for brain fog, anxiety, focus, working memory, and mental fatigue within a month of consistent, everyday use. Clinical studies on individual ingredients within the Daily™ formulation give further evidence to these benefits.

Daily™'s formulation is brain-specific, so it's unlikely that the average multivitamin will contain the majority of the ingredients within Daily™. Daily™ is comprised of eight active ingredients; five of those – curcumin, green tea extract, ginseng, lemon balm, and phosphatidylserine – are unlikely to be found in your multivitamin.

There's one exception: B vitamins are in Daily™ and most multivitamins. However, the form of B vitamins most commonly found in multivitamins aren’t easily processed by the body. The versions of B6, B9, and B12 in Daily™ are biologically active, meaning that they don't need to be converted, saving the body from extra effort.

Together, the ingredients in Daily™ provide key nutrients to the brain; support cognitive, mental, and neural health; and provide benefits beyond a multivitamin.

The best way to get your recommended dose of omega-3 fatty acids is to eat fish a few times a week. If fish isn’t your thing, or you just don’t eat it enough, it is generally recommended to take an omega-3 supplement. Daily™ does not include omega-3s because they’re just not that palatable. (Some fish oil in your coffee? No thanks.) Plus, we know that many Daily™ users are already getting enough EPA and DHA from diet or supplements, so no need to overdo it.

Daily™ is safe for a large range of dietary concerns.

– Vegan and vegetarian
– Certified Gluten-free
– Free of soy, tree nuts, shellfish, egg, peanut, fish, milk, and sesame

Nope. While a nootropic is technically a substance that improves cognitive function, the term has increasingly become associated with drugs and supplements that promise to boost the brain’s performance, as if it were a piece of software. A few of Daily™’s ingredients may be found in nootropic products, but we included them in Daily™ for long-term health benefits, not quick-fix performance boosts. Brain health is a matter of nourishment and long-term care – not optimizing, hacking, or focusing the brain into submission. We don’t think that approach is all that healthy.

Great question. Daily™’s eight active ingredients – curcumin, green tea extract, ginseng, lemon balm, phosphatidylserine, vitamin B6, vitamin B9, and vitamin B12 – are nutritional powerhouses. To ensure their potency, we sought them out in their most bioavailable and biologically active forms; additionally, we included them in doses that clinical studies back as effective. 

Both of these steps tend to be rare in the supplement industry. Committing to this level of efficacy does make Daily™ more expensive than some other braincare supplements out there, but we think it's well worth it in order to get these nutrients in the forms our brains need. 

We like to think about it this way: At less than $3 a serving, Daily™ provides more value to our health long-term than, say, a fancy latte every morning or a sugary gummy every night.

We’re so glad you asked! One of Daily™’s active ingredients is curcumin (a.k.a. turmeric), which is well-known for its deep golden color. The high potency curcumin in Daily™ is responsible for its distinctive shade – and can lend beverages a golden hue, too. This is safe and to be expected. But, a word to the wise: Curcumin has been known to stain, so blend carefully.

We believe in caring for the brain as a whole. Daily™'s formulation supports cognitive, mental, and neural health – and maintains healthy, long-term brain function. This is a holistic approach to braincare, one that cares for the brain itself instead of addressing symptoms of neuro-neglect. Developed by neuroscientists, Daily™'s formulation provides support at the source for long-term health.

Daily™ was designed with the mid-life adult in mind. We recommend that anyone under the age of 18 consult with a medical professional about taking Daily™ (or any other supplement).

Daily™ is a neuro-fortified nutritional supplement containing the highest-quality ingredients – including antioxidants, vitamins, and phosphatidylserine. Its ingredients have been clinically studied and tested to be safe. If you're taking other supplements, we recommend consulting your healthcare provider before taking Daily™.

Daily™ is a neuro-fortified nutritional supplement containing the highest-quality ingredients – including antioxidants, vitamins, and phosphatidylserine. Its ingredients have been clinically studied and tested to be safe. If you're taking prescription medication, we recommend consulting your healthcare provider before taking Daily™.

Developed by neuroscientists, Daily™ supports foundational brain health. Its ingredients facilitate the production and sending of neurotransmitters; aid in the protection and repair of neurons and cell membranes; and protect the brain against oxidative stress.

Our brains get their energy from the food we eat. So, when it comes to brain health, what we eat matters. When our brains are deprived of energy and nutrients, they can’t take care of themselves – let alone take care of all the things on our to-do lists. One of the reasons we started Parable is that even an ideal, nutrient-dense diet may not support the brain on its own: Poor soil health and years of aggressive farming have stripped our foods of nutritional value, making supplementation important. Additionally, demands on the brain are at an all-time high: We're being asked to take in, process, evaluate, and address more stimuli and data than ever before. This "always-on" state is extremely taxing on the brain. Daily™ bridges the gap between our brains' need and the realities of living in modern society – and gives the brain what it needs to think, feel, and be well.

It's never too late to care for your brain. That said, Daily™ was designed with the mid-life adult in mind. We recommend consulting a medical professional if you're over 65 and thinking of taking Daily™.

We recommend taking Daily™ in the morning so you can observe its effects throughout the day. Daily™ is equally effective when blended into hot or cold drinks or added to food. We suggest trying a few different preparations of Daily™ to find what works best for you.

Daily™ contains an undetectable amount of caffeine: no more than 0.125 mg. For comparison, an 8 oz. cup of coffee contains 95 mg of caffeine, and a decaf cup of coffee can have anywhere from 2 to 7 mg of caffeine.

As always, we recommend consulting your healthcare provider before taking Daily™ if you're taking other supplements or medications. Daily™'s formulation is brain-specific; it was developed by neuroscientists to protect and support the brain as it ages. Daily™ and Athletic Greens both have B6, B9 (Folate), B12 (Methylcobalamin), and Green Tea Extract. Of the two, only Daily™ has patented forms of Curcumin Extract (as Longvida®), Lemon Balm Extract (as Cyracos®), American Ginseng Extract (as Cereboost®), and Phosphatidylserine (as SerinAid®), all of which are backed by research and clinical studies specific to brain health.

Ingredients & Sourcing

Daily™ is made of eight active ingredients: Vitamin B6 (as Pyridoxal-5-Phosphate) from China; Folate (as Quatrefolic®) from China; Vitamin B12 (as Methylcobalamin) from China; Curcumin Extract (as Longvida®) from India; Lemon Balm Extract (as Cyracos®) from Italy; American Ginseng Extract (as Cereboost®) from Canada and China; Phosphatidylserine (as SerinAid®) from Brazil; and Epigallocatechin gallate (EGCG) from Green Tea Extract from China. Daily™'s non-active ingredients are Organic Oat Milk Powder from the United States and Silicon Dioxide, also known as synthetic amorphous silica (SAS).

Daily™ contains <1 gram of naturally occurring sugar.

Silicon dioxide is a natural chemical mix of silicon and oxygen that is used in many food products as an anticaking agent. It's commonly added to spices or creamers during the manufacturing process to enhance flowability.

Safety & Testing

Yes. All ingredients in Daily™ are safe. While the FDA does not require supplement manufacturers to conduct clinical trials, such studies are part of business-as-usual at Parable. Daily™’s formulation has been tested in a clinical study conducted by an independent research organization – and each of its ingredients has a vast literature of clinical evidence. Our research is ongoing, so if you’re interested in learning the latest about our clinical studies, please reach out to support@thinkparable.com for updates.

Yes. Our team conducts extensive testing of every batch of Daily™ to guarantee it meets Parable specifications and exceeds industry standards. This testing verifies the identity and potency of the main constituents in our botanicals – requirements for efficacy. Each batch of Daily™ also undergoes strict quality testing to safeguard against microorganisms, heavy metals, gluten, caffeine, and major food allergens. Our manufacturing facility is certified GMP and adheres to the industry’s highest quality control standards.

Additionally, Daily™’s formulation has been tested in a clinical study conducted by an independent research organization – and each of its ingredients has a vast literature of clinical evidence. Our research is ongoing, so if you’re interested in learning the latest about our clinical studies, please reach out to support@thinkparable.com for updates.

At Parable, we take quality seriously. All our products are manufactured in FDA-registered and NSF cGMP (Good Manufacturing Practice) certified facilities. To earn these certifications, the facilities need to pass a strict annual audit to ensure compliance with cGMP requirements. After production is complete, we send our production lots to be third-party tested at ISO/IEC 17025 accredited analytical laboratories. This is the gold standard of requirements for analytical labs, similar to cGMP for manufacturing. We test each lot for heavy metals, microbial count, allergens, potency, and purity. We've chosen this requirement for our products to ensure each batch meets high standards for safety, quality, and efficacy. Only after test results are reviewed by our Quality Director and approved do our products become available to purchase.

Brain Health

Braincare is the art and science of caring for your brain on the regular. This amounts to practices, products, and lifestyle choices that nourish the brain and promote long-term brain health.

When it comes to braincare, there's no silver bullet or magic pill. Plenty of sleep, regular exercise, a nutrient-dense diet, mindfulness practices, spending time in community, and learning new things have all been shown to support the brain and promote its long-term health and well-being. Nutrition is especially crucial to brain health. Our brains get their energy from the food we eat, and they require an incredible amount of energy to function (even when we’re sleeping). When our brains are deprived of energy and nutrients, they can’t take care of themselves – let alone take care of all the things on our to-do lists.

For most adults, the amount of sleep needed for to care for the brain – and for overall health and well-being – is 7 to 8 hours each night. Sleep is necessary to maintain a healthy brain. While sleeping, the brain processes new information, memories, and experiences by organizing and strengthening connections between neurons. Researchers have found that even three to four days of sleep deprivation can have a negative impact on the brain’s ability to encode new memories. Sleep plays several other roles involving our health, such as metabolism and clearing metabolic waste, hormone regulation, and the immune response. Sleep deprivation can disrupt all these processes, thereby exposing us to health risks and reducing our quality of life.

Yes! The brain loves when we break a sweat. Research strongly and consistently describes the benefits of exercise on brain health, including the ability to improve cognitive function, mood, and brain structure.

Orders & Subscriptions

Of course! Please reach out to us directly at support@thinkparable.com for any questions regarding your subscription.

We are working on a customer portal where you’ll be able to easily make changes to your subscription. In the meantime, please reach out to us directly at support@thinkparable.com for any questions regarding changes to your subscription. We can pause, unpause, cancel, or change the  frequency of your monthly supply to every 15, 30, 45, or 60 days.  

Braincare is most effective as a daily practice. With this in mind, Daily’s monthly subscription model makes it simple to incorporate Daily into your morning routine. A monthly subscription includes a 31-serving pouch of Daily delivered to your door each month. 

If you prefer ordering a one-month supply of Daily on your own schedule, you can choose a one-time purchase.

If you’re a new customer, your first order comes with free ground shipping and our super fun electric whisk – regardless of whether you choose a subscription or a one-time purchase. But be warned: that whisk is powerful!

We crunched the numbers, and you’re looking at a savings of over $200 a year if you opt for a monthly subscription instead of a one-time purchase. Ka-ching!

It's important to us that you're fully satisfied with your experience. After all, we built Parable and Daily to benefit you! If you aren't satisfied with your experience in any way, please get in touch with us to give us the opportunity to make it right.

For quality assurance reasons, we don’t accept returns of Daily, but we do offer a 30-day refund policy. To request a refund, please reach out ot us at support@thinkparable.com.

You can read more about our Return Policy here.

Your first order comes with our rechargeable electric whisk to make it easy (and fun!) to add Daily to drinks like coffee and tea. The whisk is not intended to replace a blender; to incorporate Daily into a thicker drink, such as a smoothie, add it to your blender jar along with your other ingredients.

To Use

1. Submerge the whisk in a cup that is ½ full of liquid (more than that may spill).

2. Once the whisk is submerged, turn it on by pressing the round power button on the end of the wand. 

3. To reduce the power of the whisk (and the likelihood of spilling), apply downward pressure so that the whisk itself is pressed into the bottom or side of your mug.

To Charge

Plug the provided wire into the covered port next to the power button on the end of the whisk. The whisk should hold a charge for two to four weeks of consistent use.

Rinse the whisk head after each use and let it air dry.

The whisk wand detaches by pulling outward from the body and is dishwasher safe. Snap back in place once clean and dry.

Shipping & Billing

We expect Daily to begin shipping the week of October 20, 2022. For orders placed before then, thank you for your patience! For detailed shipment status questions, please reach out to us at support@thinkparable.com.

Your first order ships free! For subsequent orders, a $5 flat rate for ground shipping within the continental U.S. applies. We are in the process of adding expedited shipping options. Thank you for your patience!

Our shipping vendor works with the following carriers to find the best rate for standard shipping: DHL, FedEx, UPS, USPS, and OSM.

Shipping times vary, but we are committed to getting your package to you as soon as possible. If you need additional support, please reach out to support@thinkparable.com.

Not yet! We're working on it, so stay tuned.

Contact & About Us

We got you. Email us at support@thinkparable.com.

Our mission is to help people human well. A healthy brain thinks clearly, manages stress, and processes strong emotions. When we care for what cares for us, we can all be better at the art of being human. And that’s what we're here to do, after all.

A parable is a story that makes a complex truth simple: Our truth is that the brain needs support every day. Caring for the brain doesn't mean optimizing or hacking it like a piece of software. Quick fixes and enhancers only work in the moment, ignoring the brain itself and its foundational needs. We believe that caring for the brain is a daily practice – and a lifelong necessity. Stories are also how we make meaning of the world. Sharing and seeking out stories of why braincare matters helps us all feel more connected to the complex and mysterious organ in our head.